Nordson MEDICAL
I've worked for Nordson MEDICAL since 2022 as both a Marketing Communication Specialist, and a Graphic Design Specialist. This job has allowed me to explore my range as a marketer, designer, and event planner. During my time here, I have:
Designed marketing assets for both digital and print purposes including product literature, banners, videos, social media graphics, 3D product renderings and animations, and more
Updated the website to maintain consistency with marketing campaigns, company capabilities, and industry and regulatory standards
Managed Nordson MEDICAL’s social media calendar as the team’s designated social media manager, while brainstorming and creating a variety of engaging content, increasing our LinkedIn followers by over 12,000
Worked with internal stakeholders to develop and execute marketing campaigns promoting various product lines and markets
Executed numerous company events, managing them from ideation to completion with graphics, logistics, promotion, personnel management, and lead generation
Written content including press releases, social media captions, email campaigns, and website content
Transitioned acquired companies into the company brand by rebranding their website, facility, and marketing collateral while effectively communicating with key stakeholders
Marketing Campaigns
One of my favorite parts of marketing is solving puzzles. Executing marketing campaigns allow me to do exactly this. From discussing a marketing brief with project stakeholders, to initial brainstorming and project planning, and finally asset creation, execution, and performance measurement, I believe developing marketing campaigns are one of the most rewarding parts of my current role.
3D Design & Animation
As someone who enjoys continuously learning and developing professionally, one of my favorite parts of working at Nordson MEDICAL is the opportunity to grow as a 3D designer and animator. Working in Cinema 4D in tandem with the Adobe Creative Suite, I’ve gotten the opportunity to create product images and videos that have expanded my skillset.
Trade Show & Event Management
From the hands on logistics, show planning, and people management, to the branding, promotion, product displays, and engagement-building activities, seeing a trade show come to life and the leads roll in is very rewarding. Working alongside the sales team to enable them to connect with potential customers is a challenge, and in this day and age, you have to get creative to stand out.
Social Media Management
Social Media is very different for every industry. At Nordson MEDICAL, our primary customer base is engineers procuring components for their medical device design, as well as clinical personnel such as cardiac perfusionists and surgeons that use our surgical medical devices. Because of this, LinkedIn is our primary social media channel, but we also post content to Instagram and Youtube. Below is a variety of this content.
Since 2022 to present, I’ve helped grow Nordson MEDICAL’s LinkedIn following from 8,500 to over 21,600, and after creating their Instagram account for them, they now have about 550 followers.
