Whitestone Brewery
From 2017 to 2022, I worked as the Marketing and Events Manager at Whitestone Brewery in Cedar Park, Texas. In this role, I designed beer cans and other marketing collateral, planned and executed brewery events, and managed marketing outlets such as their website, email marketing campaigns, and social media channels.
In the 5 years I managed their social media, I grew their Instagram following from 1,500 to 7,800 followers and their average taproom revenue by over 200%.
Graphic Design
Through my time at Whitestone Brewery, I had the pleasure of designing various beer cans and bottles, merchandise, distribution vehicle wraps, social media posts, print materials, and more.
Event Management
As the Marketing and Events Manager at Whitestone Brewery, I helped plan and execute events that built brand awareness and drive attendance into the taproom. We had monthly reoccurring events such as live music, beer yoga, music trivia bingo, and weekly trivia nights. However, there were always fun new events that came up along the way, such as an annual Charity Golf Tournament, beer releases, pairings and tastings, anniversary parties, and Oktoberfest celebrations.
